Ashley TaiSenior Product Designer

Ameda · Hygeia · GaugePro

Three products, three industries

As a contract designer, I led design from the ground up for three companies: companion mobile apps for Ameda and Hygeia, two breast pump makers, and a repair management platform for GaugePro, serving heavy-duty truck shops. Each engagement ran with one product manager and one engineer.

Role
UX/UI Designer (contract)
Platform
iOS, Android, and web
Year
2020–2024
Three Ameda app screens: a video library, a Latest Activity Today summary, and an education library.

Ameda

Ameda makes clinically based breastfeeding products trusted by clinicians and lactation experts. The company wanted an app that added to its physical products and supported parents through the newborn stage.

Scope
End-to-end app design
Research
Market research, competitive analysis, user research
Reach
Launched on iOS and Android
Ameda app on phone and tablet, shown beside the Ameda website.

  1. Decision 01

    Summarize the numbers new parents track

    What shipped
    Feeding, pumping, diaper, bottle, and growth data are summarized as daily averages and simple charts, so parents can see how their baby is doing at a glance.
    Why
    New parents log a lot of data. Charts show the most important numbers without making parents feel overwhelmed or unsure.
    Three Ameda chart screens: growth over time, breastfeeding and pumping averages, and bottle and diaper trends.

Hygeia

Hygeia makes hospital-grade breast pumps for personal use. It wanted a stronger digital presence for a large, loyal customer base.

Scope
End-to-end app design
Research
Competitive analysis, surveys, interviews, usability testing
Reach
Live on the App Store and Google Play
Hygeia app on phone and tablet, shown beside the Hygeia website.

  1. Decision 01

    Real-time feeding tracking

    What shipped
    Parents can time each side live or enter a session manually, review the day’s sessions in a list, and set feeding reminders.
    Why
    Keeping a newborn fed is already hard. Parents needed a quick, reliable way to log feedings as they happen.
    Three Hygeia screens: a breastfeeding timer, a list of the day’s sessions, and a reminder picker.

Across both apps

Both apps cover the same core jobs: tracking breastfeeding, pumping, bottles, diapers, and growth, plus onboarding that asks whether the parent has already ordered a pump. Designing them in parallel meant holding one set of interaction patterns while giving each brand its own voice.

GaugePro

GaugePro helps heavy-duty truck shops cut downtime with a platform for service managers and technicians. The company brought me on as its founding product designer to shape the product across web and mobile.

Scope
Founding design across web and mobile
Focus
Scheduling, service orders, reporting
Stage
Pre-seed
GaugePro shown on a laptop and phone.

  1. Decision 01

    Scheduling around technician availability

    What shipped
    A scheduling view where service managers track technician availability and upcoming service, with real-time updates, technician tracking, and color coding for urgent work and likely delays.
    Why
    Managers needed to see who was free and what was overdue without reading through every job.
    GaugePro technician scheduler.

  2. Decision 02

    Service orders in one place

    What shipped
    Service order management that brings scheduling, documentation, and oversight of maintenance work together, so teams keep to shop standards.
    GaugePro service order list.

  3. Decision 03

    Reporting that answers shop questions

    What shipped
    A dashboard turning shop data into reports on downtime, job status, priority, and overdue maintenance.
    GaugePro dashboard on a tablet with downtime, status, priority, and past-due charts.